To get empathy towards our (future) members, we need to understand a bit more: #1 What do they do? ⇒ Jobs / Passions / Side hustles #2 What do they see? ⇒ Crypto Twitter / Press / Linkedin #3 What do they say? ⇒ Interviews / Conversations #4 What do they hear? ⇒ Podcasts / Spaces / Events